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AlSirah Gardens at sunrise, seen from above, among the palm groves of Quba

Now leasing in Quba, Madinah

Open your doors beside Quba Mosque.

53 commercial units for retail, food and drink across two souqs at AlSirah Gardens, a 70,000 m² destination by QSAS, a PIF company.

53commercial units
9,600 m²leasable area (GLA)
3M+visitors a year, targeted
SAR 150average spend per visitor

Next door to Quba Mosque.

The Gardens sit across the plaza from Quba Mosque, at the southern end of the 3 km Quba Walkway from the Prophet's Mosque. Quba Mosque received more than 26 million visitors in 2025, about 71,000 a day on average.

Aerial render of AlSirah Gardens with Quba Mosque beside it
Quba Mosque
AlSirah Gardens
The Quba Walkway leads about 3 km on foot to the Prophet's Mosque.

The neighbourhood

26M+

visits to Quba Mosque in 2025

6.45M

pilgrims in Madinah in the first quarter of 2025 alone, 4.4 million of them from abroad

74.7%

hotel occupancy in Madinah in the first half of 2025, the highest of any Saudi city

3–7

nights: how long pilgrims usually stay in Madinah

AlSirah Gardens in numbers

4K+job opportunities
100+participating brands
70K m²total area
10Mvisitor capacity a year
100M+digital reach
SAR 500M+investment
7+interactive zones

Figures from the AlSirah Gardens leasing file. Capacity is planned once every phase is complete.

Six experiences. One path past your door.

Every experience at AlSirah Gardens feeds the two souqs, where 53 commercial units are now leasing. Scroll through them.

1The flagship

Al Mahya

المحيا

An immersive exhibit on the Seerah, the life of the Prophet (peace be upon him), at the heart of the Gardens.

Run time
45 min
Capacity
180 visitors an hour

For tenantsThe largest single draw on site. Every session releases visitors onto the path to the souqs.

2Children's play area

First Light

أول النور

A children's play area and discovery trail that follows the path of the Hijrah.

For tenantsFamilies with children are the fastest-growing group of repeat visitors, with multi-night stays and higher spend per visit.

3Heritage scenography

Al Bisharah House

بيت البشارة

The Prophet's (peace be upon him) arrival in Madinah and the Ansar's welcome, told through heritage scenography and documentaries.

4Gallery

Diorama Gallery

معرض الديوراما

Miniature, interactive dioramas of major events in history, brought to life with sound and light.

Close-up of a diorama model of an old Madinah neighbourhood

Detail from one of the diorama models.

5Landscape

The Maze

منطقة المتاهة

A landscaped hedge maze designed for reflection and exploration.

6Open now

Bustan AlMustadal and Ethiq Well

بستان المستظل وبئر عذق

“A historic destination that witnessed the dawn of a new era in Islam.” Within it, Ethiq Well: “a blessed spring flowing with tales of Islamic history.”

Descriptions as published on alsirah.sa

A lantern and shaded awning beside the lawns of Bustan AlMustadal

The Bustan as it is today.

For tenantsAlready welcoming visitors, so the Gardens have footfall before the grand opening.

7Boutique stay

Midyaf

مضياف

Heritage-style suites overlooking the palm oasis. Overnight guests, steps from the souqs.

For tenantsGuests staying on site mean trade at breakfast, in the evening and late at night.

8Souq, now leasing

Souq Al Jiwar

36 units along pedestrian walkways and open plazas, laid out for browsing.

See units and areas
9Souq, now leasing

Souq Al Sohbah

17 units with shaded terraces and open spaces for dining and gathering.

See units and areas

Who walks through the gates.

Pilgrims, families and residents of Madinah, moving through one connected destination beside Quba Mosque. Pilgrims usually stay several nights, with hours to spend beyond the mosque.

Umrah pilgrims

The core audience. Aged 20 to 55, from across the Muslim world, and quick to share what they see with family at home.

Families with children

Longer stays, repeat visits and higher spend per visit.

Residents of Madinah

Year-round visits, helped by a sustained events programme.

Schools and groups

Group bookings with curriculum-aligned programmes.

Delegations

Embassies, Islamic finance institutions and official visits.

Main source markets

Saudi Arabia, UAE, Pakistan, Indonesia, Malaysia, United Kingdom, Turkey, Egypt and North Africa, Nigeria, and North America

Experiences narrated in

Arabic, English, Bahasa Indonesia and French

From footfall to sales

See what a share of visitor spending could mean for one unit. Start from the management estimates, then try your own.

3M

3 million a year is the management target. 10 million is the planned capacity.

SAR 150
1.9%

1.9% is an even split across all 53 units.

SAR 450Mvisitor spend across the Gardens a year
SAR 8.6Myour unit's sales a year
SAR 23,425a day, on average

Illustrative, not a forecast. Seasonality, opening hours and rent are not included.

Two souqs. 53 units.

9,600 m² of leasable area beside Quba Mosque, with a sustained events programme to keep visitors coming all year. Choose a souq on the plan.

Isometric plan of the commercial areas at AlSirah Gardens

Commercial areas plan

Souq Al Jiwar by day

Souq Al Jiwar

سوق الجوار

36units

Pedestrian walkways and open plazas, laid out for browsing.

Enclosed area, ground and first floor
3,332.25 m²
Terraces and roofs
720.14 m²
Register interest in Souq Al Jiwar
Souq Al Sohbah by day

Souq Al Sohbah

سوق الصحبة

17units

Shaded terraces and open spaces for dining and gathering.

Enclosed area, ground and first floor
5,520.75 m²
Shaded terraces and roofs
1,504.83 m²
Total area
7,025.58 m²
Register interest in Souq Al Sohbah

Selected retail categories

Choose a category to start your registration.

Footfall that already exists

Quba Mosque drew more than 26 million visits in 2025, and the Quba Walkway brings pilgrims on foot from the Prophet's Mosque.

Reasons to stay

Six experiences and 70,000 m² of gardens keep visitors on site for 2 to 3 hours on average.

A developer with backing

AlSirah Gardens is developed by QSAS, a PIF company, with more than SAR 500 million invested.

Visitors all year

An immersive environment, authentic design and a sustained events programme keep visitors coming outside the peak seasons.

Where things stand

Chapter one is open. The grand opening is 2027.

  1. December 2025

    The Governor of Madinah inaugurates AlSirah Gardens and opens Bustan AlMustadal as its first area.

  2. Now

    Leasing is open for 53 units across Souq Al Jiwar and Souq Al Sohbah.

  3. January 2027

    Tenant fit-out begins.

  4. July 2027

    Souq Al Jiwar and Souq Al Sohbah open.

  5. November 2027

    Grand opening of AlSirah Gardens.

Leasing enquiries

Put your brand on the path.

Request the leasing file and available units in Souq Al Jiwar and Souq Al Sohbah. The leasing team will reply within 3 working days.

Call+966 14 510 5214
Emailinfo@sawabe.sa
Web and officesawabe.sa/al-sirahAl Habib Al Basri, Al Mudhaynib District, Madinah 42381
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